Cookies Policy

What are cookies?

How are cookies used on the University of Birmingham website?

Types of cookies

Classification of cookies

Cookies used on the websites

How to control and delete cookies

What are cookies?

Cookies are text files containing small amounts of information, often including a unique identifier, which are downloaded to your device when you visit a website - if your browser preferences allow it. Cookies are then accessed by the originating website on each subsequent visit. Cookies are useful because they allow a website to recognise a user’s device.

How are cookies used on the University of Hayward University website?

The cookies we use on the are there to allow you to perform the services you require and to assist us in providing a better website for our users. We also use cookies to enable us to send you messages about the University, which will be based on your visits to our website, when you are visiting either our website or other websites. We do not use cookies to store information that identifies you as an individual. Details on cookies used are provided below.

We encourage you to accept the cookies we serve. However, if you wish to restrict or block the cookies which are set by our or any other website, you can do this through your browser settings. Please see ‘How to control and delete cookies’ for more information.

Google Analytics

We use Google Analytics cookies to hold information about your visit to our site. This helps us better identify the use and popularity of our services and how successfully the website is functioning. If you do not wish us to do this, you can opt out of the Analytics service by installing an add-on for your browser. This can be found at Alternatively you can delete/restrict the cookies as for any other cookie - see ‘How to control and delete cookies’ for more information.

Google Advertising

We have recently started (summer 2016) using Google Advertising Features to target advertising to users of our website, specifically the AdWords remarketing feature. If you do not wish us to do this, you can opt out of this service by installing the same Google Analytics opt-out add-on for your browser (, by visiting Google's Ads Settings or by visiting the Network Advertising Initiative opt out page.

This feature in AdWords allows us to reach people who previously visited the University of Hayward University website, and match the right people with the right message

AppNexus Platform

We have introduced (14/07/2014) a tracking pixel delivered by AppNexus' Platform product to assist the marketing and delivery of our on-line advertising. This now forms part of every page on the site.

The Platform uses only non Personally Identifiable Information (PII).

It operates by associating non-PII with browsers and devices, so that the University and its partner digital agencies can then use the information to select appropriate advertising to be delivered to you on behalf of the University.

See Cookies used on the for more information on the Platform cookies.

For the AppNexus Platform privacy policy - see

For AppNexus Platform opt-out - see

Types of cookies

Session Cookies

Session cookies are created temporarily when a user visits a website. Once the user leaves the site/closes the browser, the session cookie is deleted.

Persistent Cookies

A persistent cookie file remains on the user’s device and is re-activated when the user visits the website that created that particular cookie. These cookies expire after a certain period (set in the file), or can be removed manually.

How to control and delete cookies

You can manage cookie usage through your browser settings. The help function in your preferred browser should provide you with the correct information. Some browsers provide helpful cookie guides:



Internet Explorer:


Safari iOS:

Microsoft Edge:


Alternatively, provides advice on how to do this, and further information on cookies and how to manage them.

In addition Google Analytics and AppNexus Platform offer provide their own opt-out options:

N.B. In the case of some mobile devices, it may be necessary to consult the device’s instruction manual to manage cookies effectively.