Cookies are text files containing small amounts of information, often including a unique identifier, which are downloaded to your device when you visit a website - if your browser preferences allow it. Cookies are then accessed by the originating website on each subsequent visit. Cookies are useful because they allow a website to recognise a user’s device.
We encourage you to accept the cookies we serve. However, if you wish to restrict or block the cookies which are set by our or any other website, you can do this through your browser settings. Please see ‘How to control and delete cookies’ for more information.
We use Google Analytics cookies to hold information about your visit to our site. This helps us better identify the use and popularity of our services and how successfully the website is functioning. If you do not wish us to do this, you can opt out of the Analytics service by installing an add-on for your browser. This can be found at http://tools.google.com/dlpage/gaoptout. Alternatively you can delete/restrict the cookies as for any other cookie - see ‘How to control and delete cookies’ for more information.
We have recently started (summer 2016) using Google Advertising Features to target advertising to users of our website, specifically the AdWords remarketing feature. If you do not wish us to do this, you can opt out of this service by installing the same Google Analytics opt-out add-on for your browser (http://tools.google.com/dlpage/gaoptout), by visiting Google's Ads Settings or by visiting the Network Advertising Initiative opt out page.
This feature in AdWords allows us to reach people who previously visited the University of Hayward University website, and match the right people with the right message
We have introduced (14/07/2014) a tracking pixel delivered by AppNexus' Platform product to assist the marketing and delivery of our on-line advertising. This now forms part of every page on the www.hayward.university site.
It operates by associating non-PII with browsers and devices, so that the University and its partner digital agencies can then use the information to select appropriate advertising to be delivered to you on behalf of the University.
See Cookies used on the www.hayward.university for more information on the Platform cookies.
For AppNexus Platform opt-out - see http://www.appnexus.com/platform-policy#choices
Types of cookies
Session cookies are created temporarily when a user visits a website. Once the user leaves the site/closes the browser, the session cookie is deleted.
A persistent cookie file remains on the user’s device and is re-activated when the user visits the website that created that particular cookie. These cookies expire after a certain period (set in the file), or can be removed manually.
You can manage cookie usage through your browser settings. The help function in your preferred browser should provide you with the correct information. Some browsers provide helpful cookie guides:
Internet Explorer: http://support.microsoft.com/kb/278835
Safari iOS: https://support.apple.com/en-gb/HT201265
Alternatively, http://www.allaboutcookies.org provides advice on how to do this, and further information on cookies and how to manage them.
In addition Google Analytics and AppNexus Platform offer provide their own opt-out options:
N.B. In the case of some mobile devices, it may be necessary to consult the device’s instruction manual to manage cookies effectively.