The Core consists of eight courses covering the theory, principles, concepts, and tools of the academic disciplines that undergird the field of management. Taught from a global perspective, they build the competencies that students need whether they are involved in the private, public or nonprofit sector.
Mandatory: All the below courses are mandatory
1. BUSC 5110 - Business and technology Model Innovation analysis
2. BUSC 5111 - Mastering Design Thinking & Business Success
3. BUSC 5112 - Business decisions and Technology Analytics
4. BUSC 5113 - Entrepreneurial Management and Technology strategy
5. BUSC 5114 - Developing new business ideas and execution strategies
6. BUSC 5115 - Class room to world, Networking and navigating to success
Electives: Choose any of the two elective courses
1. BUSE 5110 – Winning at Intrapreneurship and Startup success
2. BUSE 5111 - Employee-driven Intrapreneurship
3. BUSE 5112 - Finance and business Strategies
4. BUSE 5113 - Strategic Fundraising
5. BUSE 5114 - Business foundations, A changing world
6. BUSE 5115 - Business Negotiation and Persuasion Strategies
7. BUSE 5116 - How to Build a Startup, from start to finish
Masters of Business Administration Courses
1. BUSC 5110 - Business and technology Model Innovation analysis
This course covers Business technology Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and maintain a competitive advantage in the face of technological innovation. Entrepreneur, investor, scholar, venture capitalist, policy maker, specialist who wants to contribute to the success of an organization is achieving its goals todays economy.
Reference Book 1: Business Model Innovation: Concepts, Analysis, and Cases, Author ALLAN AFUAH
Course Code: BUSC 5110
Prerequisites: None
Credits: 4
2. BUSC 5111 - Mastering Design Thinking & Business Success
Design thinking, as distinct from a decision attitude, means designing or bringing about alternativeswith finding the best possible given skills, time and technology and resources. In contrast to a design attitude is a decision attitude, where the manager as idea generator encourages new possibilities.
This course covers Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation improves substantially.
Reference Book 1: Transforming an Idea Into a Business with Design Thinking, Author Muhammad Mashhood Alam
Reference Book 2: Mastering Design Thinking: The Systematic Approach to Improve Considerably Your Business Success Rate, Author Max Answell
Course Code: BUSC 5111
Prerequisites: None
Credits: 4
3. BUSC 5112 - Business decisionsand Technology Analytics
This course objective is to identify and make a best decision from the business problem and solutions. Perfectly rational decision makers would identify all the relevant criteria that might influence the decision process. The range of possible objectives for a specific problem might include price, quality, features, dependability, reputation, and so on. If certain criteria are not identified as relevant, then they have no impact on the subsequent decision process. Once the important criteria are found, the decision maker needs to recognize that not all of the factors are equally important to problem resolution. A difficulty many problem solvers face is that they fail to take into account an important criterion when considering their options, or they allow irrelevant criteria to influence their judgment.
This course covers predictive analytics that uses the information that surfaced during the data mining process, to predict future outcomes, model different scenarios, and identify the best strategy for any given situation.
Reference Book 1: Making Better Business Decisions: Understanding and Improving Critical Thinking and Problem Solving Skills, Steve Williams
Reference Book 2: Entrepreneurial Strategic Decision-making: A Cognitive Perspective, Patrick Alexander Maria VermeulenPetru L. CurseuurseuJan
Course Code: BUSC 5112
Prerequisites: None
Credits: 4
4. BUSC 5113 - Entrepreneurial Management and Technology strategy
Starting and managing a new business involves considerable risk and effort to overcome the problems in creating and growing a new venture. These problems are so great that, about 80–85% of all new ventures are bought or folded into another company or fail (file for bankruptcy) within the first 5 years of their existence. For entrepreneurs to flourish and for new organizations to be created, four elements are required: an infrastructure that is supportive, an idea with unique value propositions, capital to get started and grow, and an entrepreneur to work toward making the venture a reality. For an enterprise to thrive in the long run, the entrepreneur needs to overcome several challenges and be prepared at every stageas in the start. This book introduces and discusses these elements to help you as an entrepreneur or small business manager avoid any negative outcomes and successfully manage and grow a business.
This course covers technology entrepreneurship is a vehicle that facilitates prosperity in individuals, firms, regions, and nations. The study of technology entrepreneurship therefore, serves an important function beyond satisfying intellectual curiosity.
Reference Book 1: Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and OrganizationRobert D.Springer HisrichVeland RamadaniD
Reference Book 2: Technology Strategy for Managers and Entrepreneurs, Author Scott A. Shane
Course Code: BUSC 5113
Prerequisites: None
Credits: 4
5. BUSC 5114 - Developing new business ideas and execution strategies
Successfully starting a new business venture depends upon more than having a brilliant idea, getting funding and getting the product or service to market. Entrepreneurs must also learn to read the market and understand the environments in which they must operate. Entrepreneurial opportunity places the emphasis on reading and making the most of things that may be beyond the entrepreneurs control, from defaulting contractors to the opening and closing the business niches. It also considers preciously under considered option, such as the political entrepreneur this long overdue test provides a fat more realistic view of entrepreneurial opportunity and the importance of the business environment. Entrepreneurial Opportunity: The Right Place at the Right Time, Greg Clydesdale Routledge
This course covers to be successful entrepreneurs, who need to be continually innovating and looking for opportunities to grow our startups. And how do you find new opportunities to take your startup to new market place and growth levels?
Reference Book 1: Developing New Business Ideas: A Step-by-step Guide to Creating New Business Ideas Worth Backing, Author Andrew Bragg and Mary Bragg
Course Code: BUSC 5114
Prerequisites: None
Credits: 4
6. BUSC 5115 - Class room to world, Networking and navigating to success
Classroom to real world Business networking is a process of establishing a mutually beneficial relationship with other business people and potential clients or customers. Business networking benefits are the intangible gains made by communicating with other professionals in or relating to your industry.
This course covers how technology is rapidly changing and ways to make high quality technology profitable for business enterprises. The course topics include management, optimization, selection and design of value chain networks. Students gain an understanding of technology business values in order for high-tech companies to gain a profit.
Reference Book 1: From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups, Gregg FairbrothersTessa M. Winter
Reference Book 2: The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market Peter Hinssen
Reference Book 3: Book: Networking Your Way To Success: 10 Steps to Building Relationships & Expanding Your Business For Entrepreneurs & Working Professionals, Author
Dr. Jairo Borja
Course Code: BUSC 5115
Prerequisites: None
Credits: 4
1. BUSE 5110 – Winning at Intrapreneurship and Startup success
In order to instigate organizational renewal processes you need techno-intrapreneurs that in an informal setting can identify, evaluate, amplify and test the potential of ideas before they are brought into the formal organization. The informal organization ability to explore possibilities complements the formal organizations structures tuned for exploitation, thus creating room for entrepreneurship in direct vicinity of an organizations product development process.
Reference Book 1: Winning at Intrapreneurship: 12 Labors to Overcome Corporate Culture and Achieve Startup Success, Author Guillaume Herve
Course Code: BUSE 5110
Prerequisites: None
Credits: 4
2. BUSE 5111 - Employee-driven Intrapreneurship
This course covers research into the exploitation of the innovation potential of ordinary employees focused on concepts such as intrapreneurship, internal corporate venturing or corporate entrepreneurship. And a new concept that embraces the same principles has emerged: employee-driven innovation.
Reference Book 1: Employee-Driven Innovation: A New Approach, Author Steen Høyrup, Maria Bonnafous-Boucher, Cathrine Hasse, Kirsten Møller, Maja Lotz
Course Code: BUSE 5111
Prerequisites: None
Credits: 4
3. BUSE 5112 - Finance and business Strategies
This course covers the entrepreneurial approach that can make fundraising more difficult. Explore the types of nonprofits for which an entrepreneurial approach is likely to be successful in an effort to help nonprofits decide if this is the right path for them.
Reference Book 1:Finance and Business Strategies for the Serious, Author: Steven RogersRoza E. MakonnenApr
Course Code: BUSE 5112
Prerequisites: None
Credits: 4
4. BUSE 5113 - Strategic Fundraising
This course covers qualitative exploration of the fundraising strategies successfully employed by nonprofit healthcare organizations. The focus of a qualitative study may be the experiences of others and the underlying themes of those experiences. To identify effective digital marketing strategies, not to prove the effectiveness of already documented strategies, making qualitative research a better choice than quantitative research.
Reference Book 1: Achieving Excellence in Fundraising (Essential Texts for Nonprofit and Public Leadership and Management), Author Eugene R. Tempel, Timothy L. Seiler, Dwight F. Burlingame
Course Code: BUSE 5113
Prerequisites: None
Credits: 4
5. BUSE 5114 - Business foundations,Achanging world
To be successful in today’s dynamic business environment, leaders must work toward building relevance; managing business fundamentals with a balanced approach; and guiding employees through open, two-way communication.Business leaders across the globe are experiencing a challenging, and at the same time, exciting phase of their careers. Challenging because of the ever-changing business environment in which we work, and exciting because with change comes an opportunity to innovate and learn through experience. Through our work with clients, we see that to excel in today’s dynamic global business climate, leaders must to approach their roles differently.
Reference Book 1: Business Foundations: A Changing World 12th Edition by O. C. Ferrell
Course Code: BUSE 5114
Prerequisites: None
Credits: 4
6. BUSE 5115 - Business Negotiation and Persuasion Strategies
Negotiation Strategies teaches you how to get the most out of negotiations by creating a winning proposition for both sides. You also explore methods for successful conflict resolution and understand the impact of cultural differences in the negotiation process.Your chosen strategy will depend on who you are negotiating with and the type of relationship you have with them. What level of cooperation and common interest exists between you, and how will each party behave during the negotiation? It will also depend on what you are negotiating, and the time frame and setting you are negotiating in.
Reference book: Entrepreneurial Negotiation: Understanding and Managing the Relationships that Determine YourEntrepreneurial Success Author: Samuel Dinnar, Lawrence Susskind
Mastering Business Negotiation: A Working Guide to Making Deals and Resolving Conflict
Alexander Hiam Roy J. Lewicki
Course Code: BUSE 5115
Prerequisites: None
Credits: 4
7. BUSE 5116 - Business Start-up Success Made Simple
You want to make sure you prepare thoroughly before starting a business, but realize that things will almost certainly go awry. To run a successful business, you must adapt to changing situations.Conducting in-depth market research on your field and the demographics of your potential clientele is an important part of crafting a business plan. This involves running surveys, holding focus groups, and researching SEO and public data. Before you start selling your product or service, you need to build up your brand and get a following of people who are ready to jump when you open your doors for business.
Reference book: Business Start-up Success Made Simple, Author: Brian Tracy
Course Code: BUSE 5116
Prerequisites: None
Credits: 4
