Cookies are small text files that store minimal amounts of data, often containing a unique identifier, which download to your device upon visiting a website, if your browser preferences permit. Each time you revisit the site, these cookies allow the website to recognize your device.
We utilize cookies on www.hayward.university to enable essential services and improve user experience on our website. Additionally, cookies help us communicate relevant University messages based on your site visits, both on our website and elsewhere online. We do not use cookies to collect information that directly identifies you. Details on specific cookies are provided below.
We recommend allowing the cookies we set for a better browsing experience. However, if you prefer to limit or block cookies from our website or others, you can adjust your browser settings. Refer to ‘How to control and delete cookies’ for guidance.
Google Analytics cookies collect data about your site visit, helping us assess service usage and website effectiveness. If you prefer not to be tracked, you can opt out by installing a browser add-on from http://tools.google.com/dlpage/gaoptout or delete/restrict cookies as outlined in ‘How to control and delete cookies.’
Since summer 2016, we’ve been using Google Advertising Features, specifically AdWords remarketing, to target advertising based on user activity. To opt out, use the Google Analytics opt-out add-on (http://tools.google.com/dlpage/gaoptout), visit Google’s Ads Settings, or use the Network Advertising Initiative opt-out page. This enables us to reach visitors to the University of Hayward website with relevant messages.
This feature in AdWords allows us to reach people who previously visited the University of Hayward University website, and match the right people with the right message
Since July 14, 2014, a tracking pixel from AppNexus' Platform product assists with online ad delivery. The Platform only processes non-Personally Identifiable Information (PII), associating it with devices and browsers. This data enables us and our digital agency partners to deliver appropriate ads.
It operates by associating non-PII with browsers and devices, so that the University and its partner digital agencies can then use the information to select appropriate advertising to be delivered to you on behalf of the University.
See Cookies used on the www.hayward.university for more information on the Platform cookies.
For the AppNexus Platform privacy policy - see http://www.appnexus.com/platform-policy
For AppNexus Platform opt-out - see http://www.appnexus.com/platform-policy#choices
Types of cookies
Session Cookies
Session cookies are created temporarily when a user visits a website. Once the user leaves the site/closes the browser, the session cookie is deleted.
A persistent cookie file remains on the user’s device and is re-activated when the user visits the website that created that particular cookie. These cookies expire after a certain period (set in the file), or can be removed manually.
You can manage cookie usage through your browser settings. The help function in your preferred browser should provide you with the correct information. Some browsers provide helpful cookie guides:
Chrome: https://support.google.com/chrome/bin/answer.py?hl=en&answer=95647&p=cpn_cookies
Firefox: http://support.mozilla.org/en-US/kb/Cookies
Internet Explorer: http://support.microsoft.com/kb/278835
Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Safari iOS: https://support.apple.com/en-gb/HT201265
Microsoft Edge: https://support.microsoft.com/en-gb/help/4468242/microsoft-edge-browsing-data-and-privacy-microsoft-privacy
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Alternatively, http://www.allaboutcookies.org provides advice on how to do this, and further information on cookies and how to manage them.
In addition Google Analytics and AppNexus Platform offer provide their own opt-out options:
http://tools.google.com/dlpage/gaoptout
http://www.appnexus.com/platform-policy#choices
N.B. In the case of some mobile devices, it may be necessary to consult the device’s instruction manual to manage cookies effectively.
